Following the steps of international brands the likes of ASOS and Nasty Gal, Zalora Malaysia has recently launched and released their in-house collection, thus securing its status as an official label rather than just a destination. The new fashion line is available at their website and is designed by a team of international and local creatives at their Singapore-based headquarters.
Created after extensive research on the trend systems, fashion icons and runway movements worldwide, Zalora’s new line features up-to-date and extremely affordable clothes that will have fashion lovers fighting each other in their quest to accumulated coveted trendy items. It’s especially suitable for fashion-forward Malaysians who are modern and always on-the-go, given that the company ships nationwide daily. Price tags range from RM29.90 to RM179.90. Excited already?
Variety and choices of styles make for the crux of the collection, which boasts sleek silhouettes that do not compromise color, pattern and texture. A peek into it shows us sharp blazers, leather-looks, crisp dresses and trendily patterned accessories. The dynamic of Zalora is as such that their new venture signals the opportunity it gives for people of all backgrounds to have the chance to be stylish and “tap into any side of their personality”. How about that for “true fashion”?