The colourful collection of guitars (electric and acoustic) mingled with the bitter scent of coffee near a small section of vinyl records displayed for sale is the experience offered by Swee Lee for lovers of music at Lot 10, Bukit Bintang.
A hybrid of the traditional era of music with the appreciation of records in vinyl form with the recent exposure to creating music digitally is the theme of the new flagship store, Swee Lee located on Level 3 of Lot 10 where music creators and practitioners can play with the instruments and connect with the social media and creatives platform, BandLab at a corner of the store.
There seem to be an awareness to the design and decor of the store whereby the guitars are hanging and placed without a cover and not hidden behind glass as to create a direct connection between the musician and the apparatus. And instead of only putting on show the most expensive devices, the instruments exhibited at Swee Lee varies from the the price range of hundreds to the thousands thus, welcoming all classes of crowds that could be either an advanced maestro or an interested beginner.
“I still have my first guitar that I bought from Swee Lee many, many years ago. These are instruments that no matter how much you pay, can be used for many years and even decades,” reminisced Swee Lee’s Managing Director, Meng Ru Kuok which also describes the history of the store being established in 1946 in Singapore during the colonial era. Thus, this further sketches the iconic feel of the store in the South East Asian region having supplied instruments of quality (whether vintage or new) to musicians for over 70 years.
Aside from ensuring that the store provides a comfortable and leisurely experience with staffs who are prepared to aid you in your search for your next channel of musical expression, there is also the Swee Lee Social Club section inside the store with beverages and desserts and a sitting area to hangout for those who tagged along with you and are there to enjoy the laid back atmosphere. Officiating the club’s “stage” are musicians, Leaism and Midnight Fusic performing during the store’s opening and even made use of the instruments for sale there like guitars and cajons.
Find out more about the new store on Swee Lee’s official website!
Featured Image source: Emma Abdullah.