MALAYSIAN film Redha by Current Pictures has been selected to compete in the main competition segment of the World Premieres Film Festival (WPFF), Philippines.
Redha will be going against four other films, namely Camille Fontaine‘s By Accident, Gutierrez Mangansakan II‘s Daughters of the Three-Tailed Banner, Chema De La Pena‘s Love Above All Things, and Dinh Tuan Vu‘s The Life of Yen for the Grand Festival Prize, WPFF’s top honour.
This marks the third edition of WPFF, and the first to have a Malaysian film in the competition. Last year’s WPFF, won by Spanish film Three Lies, also saw the premiere of Khairul Azri‘s romance drama Pekak.
Redha meanwhile is director Tunku Mona Riza‘s full-length cinematic debut released back in April this year, starring Nam Ron, June Lojong and Harith Haziq. Revolving around parents who must come to grips with their son’s autism, the film was well-received by critics.
While its domestic box office reception was lukewarm — Redha amassed a sum of approximately RM500,000 over four weeks — producer Haris Sulong believes this is only the beginning of the film’s adventure through cinemas worldwide.
On top of interest from neighbouring countries such as Indonesia, even Taiwan has its hands out. Charity screenings are scheduled to take place in Singapore towards the end of next month, while the Redha team will be in the Philippines next to scope out opportunities.
“The journey is still ongoing,” Haris mused over the phone. “People say Redha is not a sprinter but a marathon runner. Whilst funny, I find that statement somewhat true.”
Earlier this month, the Redha team presented donations totalling RM30,000 to the National Autism Society of Malaysia (NASOM), an association which played an integral part in the film’s development process. Furthermore, at least four resource centers for parents of autistic children have been established since the release of the film.
Local audiences who missed the film during its box office run will be able to catch it at private screenings after Hari Raya. More information will appear on the film’s Facebook page once times and dates are available.
WPFF 2016 will be taking place from 29 June to 30 July 2016 in Manila, Philippines.