Since fleece is fundamental in sportswear, it’s not surprising to know that Nike re-examines the material, reaping the most out of it. The brand recently evolved the timeless basic into a contemporary staple with the release of their Fall 2014 Nike Tech Pack Collection, featuring their Nike Tech Fleece technology. The collection offers sports enthusiasts an increased functionality, instant-classic silhouettes and time-honored styles.
Since debuting its first Tech Pack back in 2007, Nike has been churning fashion-forward designs without compromising function. The incorporation of the Fleece, introduced in 2013, entails that the classic Nike silhouettes benefit wearers better than ever with its increased breathability, insulation and articulation.
The Fall 2014 Nike Tech Pack Collection, whose campaign is fronted by sports industry heavyweights the likes of tennis player Rafael Nadal and football star Richard Sherman, emphasizes movement and environmental protection. So worry not about your safety!
Active men can find solace in the Nike Tech Windrunner IRD, which pays homage to the jacket designed for Nike-sponsored runners back in 1978 and later favored by the mass public as a street style. The Windrunner features a water-resistant iridescent woven overlay, classic chevron aesthetics, an extended hood, and reflective zipper pulls with specialized details. Completing the men’s collection is the Nike Tech AW77 with iridescent overlays, the Nike Tech FZ Hoody, Nike Tech Crew and Nike Tech Pant.
For active women, the Nike Tech Butterfly Jacket is breath of fresh air with its elegant play of proportion. An oversized hood and dolman sleeves that transition to a fitted, feminine cuff allow for a greater range of motion and flattering fit. An asymmetric front zip and contrast-color zipper pulls seals its modern look. For the classic Nike effect, the Butterfly Jacket is best paired with other staples from the women’s collection: Nike Tech FZ Hoodie, Nike Tech Funnel and Nike Tech Pants.
The men’s and women’s Fall 2014 Nike Tech Pack Collection will be available online at nike.com/techpack on 21 August, and in selected Nike Sportswear retailers on 28 August.