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Malaysia To Establish Partnerships With Several Agencies At ATF 2015
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Malaysia To Establish Partnerships With Several Agencies At ATF 2015

by Keanu AzmanDecember 2, 2015

THE Asia TV Forum & Market (ATF) returns once again this year from 2 – 4 December 2015 at Marina Bay Sands, Singapore.

ATF is a platform to widen knowledge on topics like television, entertainment, media, content creation, content marketing and broadcasting. On top of a film market, the ATF also has conferences and networking events. It also gives attendees a chance to assess the Asian entertainment industry and what it has to offer over the years.

You can also say that this is where the future of Asian television is shaped.


This year, over 20 Malaysian companies are participating under the Malaysian delegation, including Animasia Production Sdn Bhd, Animonsta Studios Sdn Bhd, Astro, Go ASEAN, Inspidea Sdn BhdMedia Prima Berhad, Primeworks Studios Sdn Bhd, and Total Sport Asian to name a few.

The National Film Development Corporation Malaysia (FINAS) meanwhile will be attending establish new international co-production partnerships with several agencies at ATF. FINAS hopes to “create and co-produce new content, particularly in feature film, animation, TV series, documentary and more” as a result from their participation.


The Director General of FINAS, Dato’ Kamil Othman. Picture via Finas

Dato’ Kamil Othman, Director General of FINAS, will be meeting several global agencies and other national companies to build relationship and encourage international co-productions.

FINAS aims to discuss with the Media Development Authority of Singapore (MDA) to promote and facilitate content exchange between both countries, as well as finalise co-productions agreement with Screen Australia – the Australian Federal Government’s key funding body for the Australian screen production industry.

The national body has eyes set on co-production partners from France, Spain, South Korea, China, Taiwan and Japan at ATF 2015.

FINAS will also be collaborating with Go ASEAN and Pinewood Iskandar Malaysia Studios to host a Creative Malaysia Networking Reception on 2 December.

Kamil has high hopes from all this, stating, “In the next few years, FINAS anticipates that the Malaysian Content Industry will rise to become a prominent player in the region through effective partnerships and co-productions. “

For more information on the forum, visit The Malaysian delegation to ATF 2015 is organised by the National Film Development Corporation Malaysia (FINAS), Malaysian Communications and Multimedia Commission (MCMC), and Multimedia Development Corporation (MDeC), with the support of the Ministry of Communications and Multimedia Malaysia (KKMM) together with their strategic partners, the Malaysia External Trade Development Corporation (MATRADE) and the Creative Content Association Malaysia (CCAM).

About The Author
Profile photo of Keanu Azman
Keanu Azman
Ryan Seacrest by day. Elvis Presley by night. Keanu Azman is an intern at The Daily Seni.

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